Managing your social media accounts can be stressful, so if you want to pay professionals to do this task, then you can give Hootsuite a chance.
However, you have to be careful with the tools you use. This is why we are going to talk in detail about Hootsuite, and we included some Hootsuite reviews for you to know what other users have to say about this service.
What is Hootsuite?
Hootsuite is a social media management platform that can cover almost every aspect of what a social media manager can do. With this platform people can do simple stuff like schedule posts and even measure ROI.
However, there are thousands of other tools that can provide you the same features as Hootsuite, so why is this platform special? Honestly, it’s not that big of a deal.
Basically, Hootsuite offers really expensive analytics and reports. Many clients have stated that they are not happy with the results they got, especially Facebook users.
There are issues related to:
- Image problems.
- Lower reach and engagement.
- Expensive packages.
But let’s see what features can Hootsuite offer its clients:
Social media scheduling
You don’t have to be a genius to figure out that the timing of social media posts is one of the most relevant aspects when it comes to getting more attention. If you are posting something when your audience is offline, the chances are that a lot of them won’t be seeing your posts.
Meanwhile, if you post content more than once, then you are probably going to clog people’s news feeds, and you will end up losing followers. If you use Hootsuite the process is going to be simple, but not professional, so keep that in mind.
Social media analytics
With this tool you are going to be able to look at your performance overtime, and compare different periods for each of your social media accounts you register into the website. Nonetheless, this tool is expensive for teams. If you work alongside other content creators, then Hootsuite is not the choice for you.
A platform like Hootsuite should invest a little more in web development. Their dashboard is completely outdated, which can cause clients to lose interest.
When it comes to pricing, you can choose between several plans, starting with $29 a month. Then you can pick the second plan, which is $129 a month. Lastly you can choose between a $599 a month and an enterprise plan which can vary depending on the company’s needs.
For some people the pricing seems fair, given that it is not easy to come up with marketing strategies. However, for others this pricing it’s beyond ridiculous, meaning they won’t spend a cent.
Is it reliable?
If you use Hootsuite to post and schedule those posts, then you don’t have to worry about anything. Yet, due to the calendar view option that the platform offers, you will only see posts that have been posted via Hootsuite.
In case you use this tool, then you won’t be able to keep track of the content you upload. On the other hand, you can’t edit post previews. In other words, Hootsuite is not going to give you the previews of your social media posts before posting them.
Being able to get a preview of how the posts are going to look on the platform is very important, and with Hootsuite, this is not a possibility. One of the most recent updates to the platform took away the chance of publishing a scheduled post.
Your only choice is to change the date and time of the scheduled post. Still, this is not a very nice thing to do, especially to those who loved setting the time and the date to a post.
Also, Hootsuite doesn’t let you manage your social mentions. Although we have to tell you that there have been a few improvements when it comes to dealing with Facebook messages and Twitter messages, it doesn’t make up for the rest of the mistakes.
We searched for online reviews about Hootsuite, and we came across different opinions. Many of the users shared that they had to use a different analytic platform to get the best results, meaning Hootsuite wasn’t good enough to help them.
Other users claimed that it was very difficult to tag different brands and businesses within the Hootsuite scheduler, and that the reporting didn’t always line up with the current statistics of their social pages.
As you can see, a lot of people complain about the lack of good results when it comes to using Hootsuite, so you have to decide if it’s the right tool for you.